A New Approach To Law Firm Marketing
Old Way - A Costly Gamble
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You hire a marketing company and are responsible for selecting the right one and then overseeing and evaluating their work.
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You are not as experienced at marketing as you are at practicing law. This is a hit or miss strategy and you rarely get the most bang for your buck.
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The "consultant" who works for the marketing company doesn't work for you and their loyalty is split between you and their employer.
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They may only show you positive data, so it may be difficult to evaluate their work.
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You don't know you have a problem until your business is suffering.
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You get fed up, hire another marketing company and the cycle starts over.
New Way - Bet On Strategy, Not Luck
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No more divided loyalty. You hire a fractional CMO, who will make sure you have the right vendors in place and ask all of the hard questions.
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The playing field is leveled and someone is holding your marketing vendors accountable and maximizing your return on investment.
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Issues are identified earlier, before they hurt your business.
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You achieve better results with the same budget and your business grows.
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You spend more time being a lawyer and less time being a marketing manager.
Join The Artificial Intelligence Revolution
Artificial intelligence isn’t just a buzzword—it’s a game-changer for modern law practices. The legal industry is evolving at the fastest pace we have ever seen, and law firms that embrace cutting-edge tools are positioning themselves to lead in a highly competitive market. By adopting AI-driven solutions, firms can streamline operations, enhance client service, and significantly reduce costs, especially when it comes to operations or marketing.
At PrecisionCMO, we specialize in guiding law firms through this transformation. Whether it’s training your team on integrating AI tools into daily workflows, implementing automations to handle routine tasks, or optimizing your marketing strategies to save money and generate better results, we’re here to help you stay ahead of the curve.
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AI software for firm management, case preparation and more
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Custom content creation GPTs that create website content, social media posts and blogs
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Custom GPTs that help with witness outlines
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Custom Chatbots that answer client questions in your firm's voice
What We Offer
Fractional CMO
We review your firm's current marketing, learn your objectives, then create and implement a 360 degree marketing campaign. You go back to being a lawyer. A professional CMO with more than 20 years of experience oversees and optimizes all of your marketing. You receive unbiased guidance and oversight of your marketing budget.
AI Consulting
We help firms incorporate AI into their marketing and operations. For example, we can create custom AI writing tools for website content, blogs and social media. We train members of your firm to use this tool, and can replace expensive agency services. Custom Chatbots are another option, created with your firm's brand voice. We also advise on implementing AI into your practice.
Digital Marketing Agency
If you are in between vendors or need to supplement what you have in place, we have full production capabilities for website design and content, social media, pay per click advertising, newsletters and more. We often step in and provide high quality content to website vendors who frequently struggle with this but are good at most other functions.
Law Firm Operations
We provide consulting services on intake, firm management software, call tracking, CRM software and more. We have worked with hundreds of firms, covering almost every practice area, and leverage this experience to optimize your firm's operations.