About Us

Deeply Rooted Marketing Experience

What is our background and why should you trust us? Our founder has built three successful businesses from the ground up -- one online consumer electronics company, one law firm, and now PrecisionCMO. He has helped launch over 150 law firm websites and has created several hundred digital marketing programs for law firms in almost every practice area.

This experience ensures that we understand what strategies are most effective for our clients to attract more and better clients to their law firm. We implement winning strategies and hold marketing agencies accountable for results.

Digital and traditional marketing has been in our blood since 2002. It's all we do. Our founder's experience began with a direct to consumer home audio speaker company he founded with another partner in 2002. All they heard from advisors was that customers would never enter their credit card into a website on the internet, and no one would ever buy expensive consumer audio gear online. We all know how that worked out. More than 20 years later, that company is still going strong, and it has grown and thrived by engaging in all forms of digital advertising, including pay per click ads, social media and display ads. 

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Before that, our founder was a partner in a New York City law firm, handling complex commercial litigation. In 2017, he accepted a role as senior consultant at Thomson Reuters, designing and implementing marketing programs for several hundred law firms throughout the country. Now, PrecisionCMO helps law firms realize their goals and escape the legal marketing failure loop.