Fractional CMO For Law Firms
Most law firms struggle with marketing because they do not have the time or expertise to properly hire and manage marketing vendors. They also do not need a full time Chief Marketing Officer. Adding a fractional CMO to your firm is how you break free from this repeating pattern and put your firm on the path to success.
If you are serious about your business, you should be serious about your marketing. You should not be the one managing it. Place your marketing in the hands of a professional who will create and implement a 360 degree marketing plan and oversee it's success.
Grow Your Vision
The Traditional Approach: A Costly Gamble
Most law firms start by hiring a marketing agency, hoping for the best. But as a lawyer, not a marketing expert, you’re left to evaluate their work without the right experience or insights. You’re expected to pick the right agency, oversee their efforts, and somehow determine whether you’re getting real value—all while running your firm.
Marketing agencies work for themselves first. Their consultants answer to their employer, not to you. They may highlight only the data that makes them look good while leaving out critical insights. By the time you realize their strategy isn’t working, your firm’s growth has already taken a hit.
A Smarter, More Effective Strategy
Instead of managing marketing vendors on your own, a fractional CMO works as your dedicated marketing leader—someone who answers only to you. A fractional CMO ensures you have the right vendors in place, asks the tough questions, and holds everyone accountable. No more guesswork, no more wasted budgets.
With a fractional CMO:
✔ Your marketing vendors are managed effectively, maximizing results.
✔ Potential issues are caught early—before they impact your firm’s revenue.
✔ You get better performance from the same budget.
✔ You focus on practicing law, while an expert ensures your marketing delivers.
If you’re tired of underperforming agencies and confusing reports, it’s time for a fractional CMO—someone who puts your firm’s success first.
Why PrecisionCMO?
EXPERIENCE
With more than 20 years of marketing experience, and a background as a partner in a law firm, the principal of PrecisionCMO has both the legal and marketing background needed to get you the best results.
ACCOUNTABILITY
Lawyers are not marketing experts and have a difficult time holding their marketing vendors accountable. PrecisionCMO will find the best vendors for you, ask the hard questions, and make sure your business thrives.
FLEXIBILITY
Our services are based on your needs. There are no cookie-cutter packages. We have the flexibility to design a bespoke program for every one of our clients.